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SMART INSIGHT
Being Smart means advancing with technology. At Southern Company, our information technology (IT) group takes a lead role in researching new technologies as they become available and helping the company find ways to improve the efficiency of our business.
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SMART THINKERS
Throughout Southern Company, Smart Thinkers research and develop new technologies that will economically produce cleaner, more reliable electricity. They explore new ways to deliver and use our product. They seek tools and processes that will give customers more choices and more control over their electricity usage. Now that’s Smart Thinking.
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CARBON SMART
We’re embarking on an exceptional opportunity and a “first” in our industry. Using our own advanced coal-gasification technology and locally mined lignite coal, we plan to break ground on a 580-megawatt plant in Mississippi in 2010.
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EVERYDAY SMART
As we plan for future growth, we know it’s important to mitigate the need for new generation as much as possible. In the past, we’ve invested about $70 million a year to promote our energy efficiency programs to help customers understand how they can use electricity more efficiently. Since 1990, we’ve reduced peak electricity demand by 3,100 megawatts through these programs.
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POWER LINE SMART
Southern Company has a longstanding commitment to investing in and maintaining a robust electric system. Since 2000, we have invested more than $8 billion to upgrade, expand, and maintain our transmission and distribution infrastructure to ensure our ability to deliver electricity on demand. Over the next three years, we plan to invest $4 billion to help ensure the high level of reliability our customers have come to expect and prepare for future demand growth.
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4.4 MILLION X SMARTER
We are indeed getting smarter by the day. More than a year into the Smart Meter deployment for our 4.4 million Southern Company customers, and with plans to complete the majority of the deployment by 2012, we’re already realizing some of the benefits of this
new technology.
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SMART MONEY
In 2008, Southern Company stock performed well relative to peers and the market, even in the midst of economic turmoil and financial uncertainty. During these challenging financial times, we have been able to access the capital markets, issuing long-term debt with maturities among the longest in the industry and interest rates among the lowest.
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